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Be more than an ad
Deliver to small and medium-sized entrepreneurs the same dedication and marketing strategy that big business people have access to in large advertising agencies.
Show the client that the result in the short term is possible, as long as, in addition to content marketing, that is, in addition to a good social network, the company needs to invest in paid advertisements. Whether on Meta Ads, Google Ads or any other platform, ads are the path that can take you to the scale of your business.
Where do you go when you want to look for your service or product? You need to be where your prospect is. Ads that doesn't looks like ads.
How we do it
We mainly work with Facebook and Google Ads helping businesses create and manage their digital advertising campaigns. Here is an overview on our process:
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Consultation: We start by understanding the client's business goals and target audience. After we analyze the competition and the current state of the client's online presence.
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Strategy development: Based on the consultation, we develop a comprehensive digital advertising strategy including campaign objectives, target audience, ad creatives, copy, placement, and budget allocation.
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Campaign setup: We set up the ad campaigns on Facebook Ads and Google Ads platform, including creating ad accounts, setting up ad groups, selecting targeting options, and creating ad creatives.
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Optimization: Once the ad campaigns are launched, our job is continuously monitors and optimizes them to improve performance. This involves analyzing the data, identifying areas of improvement, and making adjustments to the campaigns.
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Reporting: The media company provides regular reports to the client on the performance of the ad campaigns, including metrics such as impressions, clicks, conversions, and return on ad spend (ROAS).
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Performance review and refinement: Based on the results of the campaigns, the media company works with the client to refine the strategy and improve performance further.
Our Story
We are a couple who own a local family business, TFA.
Pedro Lyra has a degree in Marketing with a postgraduate degree from the Miami Ad School, the largest advertising school in the world. He went through large advertising companies conquering ever greater spaces in the market.
Camila Lyra is an engineer who decided to work with project management within marketing. His professional experience brings the company a competitive edge.
Together we work on projects in different segments: real estate, food, beauty, sports, in addition to the online courses and training market.